1. Introduction
ArafaHub is an internal operations platform developed by Arafa Hijab for managing digital marketing operations. This privacy policy explains how we collect, use, and protect data obtained through our integration with Meta (Facebook/Instagram) APIs.
2. Data We Collect
Through our Meta API integration, we collect the following data from connected Meta Ad Accounts:
- Campaign names and IDs
- Ad spend amounts
- Performance metrics (impressions, reach, clicks, conversions)
- Date ranges of ad campaigns
We do NOT collect:
- Personal user data from Facebook/Instagram users
- User profiles, messages, or private information
- Ad creative content or media files
3. How We Use Data
The data collected is used exclusively for:
- Internal business analytics and reporting
- Calculating marketing ROI and profitability
- Generating daily performance reports for our marketing team
- Optimizing ad budget allocation across channels
4. Data Storage & Security
- All data is stored in Supabase (PostgreSQL) with Row Level Security enabled
- Access is restricted to authorized Arafa Hijab team members only
- Data is transmitted over HTTPS/TLS encryption
- We do not sell, share, or distribute any collected data to third parties
5. Data Retention
- Ad performance data is retained for up to 24 months for historical analysis
- Users can request data deletion by contacting us
6. Third-Party Sharing
We do NOT share any data obtained from Meta APIs with third parties. All data is used solely for internal business operations.
7. User Rights
Authorized users of ArafaHub can:
- View their ad performance data
- Request correction of inaccurate data
- Request deletion of their data
8. Contact
For questions about this privacy policy:
- Email: contact@arafahijab.com
- Website: hub.arafahijab.com